Singapore Flyer
One of Singapore’s landmark attractions — ticketing and visitor engagement inside WeChat.
Scan using WeChat
IndustriesWeChat Mini Programs
Reach the China market with commerce and services inside WeChat
Fooyo has built WeChat Mini Programs in Singapore since 2017, for more than 100 merchant partners. We integrate Mini Programs, WeChat Pay and Official Accounts so you can sell and serve customers without leaving the WeChat ecosystem.
2017
Building on WeChat
100+
Merchant partners
6–8 weeks
Typical launch
Tencent partner
A premium WeChat Mini Program development partner with Tencent.
Fooyo is listed on Tencent’s Weixin Mini Program Global Service Marketplace — covering development, template solutions, payment, advertising, consulting and design. It means direct platform access, and a team that has already been through WeChat’s review process hundreds of times.
Development partner on the Weixin Mini Program Global Service Marketplace
Built for these industries on WeChat
eCommerce
Travel & attractions
F&B
Education
Why WeChat Mini Programs
Your customers in China are already on WeChat.
Meet them where they are.
No separate app to download
A Mini Program opens instantly inside WeChat — with a swipe-down gesture or a search — removing the biggest drop-off point in mobile acquisition.
Payments and sharing built in
WeChat Pay, in-chat sharing, and location-based discovery are native to the platform, not integrations you have to build separately.
A closed ecosystem to navigate
Design guidelines, review processes and account structures on WeChat are specific and strict — most teams outside China have never built for them.
So what actually is a Mini Program?
A lightweight application that runs inside WeChat with no download or installation. It sits somewhere between a web app and a native app — fully integrated into the platform, and reachable by every WeChat user the moment it goes live.
Live on WeChat
Mini Programs we build and run, in production today.
Shopping malls, travel agencies, attractions, transport, telcos, retail brands, restaurants and tourism bureaus — each of these is a live Mini Program a WeChat user can open right now.
Scan and try them
Three you can open yourself.
Open WeChat, scan the code, and you’re inside a Mini Program we built — no install, no app store.
TWG Tea
Commerce and membership for the luxury tea brand’s Chinese customers.
Scan using WeChat
SimplyGo
The Singapore Tourist Pass and EZ-Link card — unlimited rides or pay per trip, bought and topped up inside WeChat.
Scan using WeChat
Three ways to work with us
Pick the model that matches your business.
Whether you want a proven package live in weeks or something built to your exact operation, the WeChat expertise underneath is the same.
01
Fooyo Commerce™
Standard packages for retail and F&B — catalogue, ordering, payment and membership, configured rather than built from scratch.
02
Fooyo Smart Tourism
Our licensed solution for attractions and destinations — ticketing, visitor guides and engagement, already proven at landmark venues.
03
Custom development
Tailored Mini Program solutions when your operation doesn’t fit a package — built on the same platform and integrations.
Highlights
What your Mini Program can do.
Every Mini Program Fooyo builds is designed around the features that actually drive sales and retention on WeChat.
Loyalty & membership
Personalised recommendations, tailored promotions, and notifications based on member behaviour.
Friends & product sharing
Organic, low-cost brand exposure as customers share your Mini Program directly inside chats.
Voucher system
Drive sales and acquisition with discounts and incentives customers can redeem in-app.
Get started
Live in six to eight weeks.
From account registration to a Mini Program that takes payments — Fooyo runs the whole process with you. Six stages, roughly one to two months, based on what our delivery actually takes.
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01
Account registration & verification
We register the WeChat Mini Program account and take it through Tencent’s verification on your behalf.
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02
WeChat Pay setup
WeChat Pay enabled, with a third-party payment processor account created and connected.
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03
Planning & home page design
We map your business model to the Mini Program, then design the home page and core journeys.
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04
Development
Commerce, booking or membership features built, plus the integrations into your existing systems.
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05
Testing & feedback
You review a working Mini Program on your own phone, and we iterate before it goes near the store.
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06
Training & launch
Your team is trained on the back office, and we prepare and run the launch with you.
Under the hood
It plugs into the systems you already run.
Fooyo Commerce sits as a middle layer between the Mini Program front end and your existing backend — a ticketing system, POS or inventory platform — talking to it over a RESTful API. The same layer integrates your payment service provider to close the order flow.
That means your Mini Program doesn’t become a second source of truth. Stock, pricing and bookings stay where they already live.
Cross-border payments
Your customer pays in RMB. You get settled in SGD.
WeChat handles the cross-border remittance. A payment processor licensed by the Monetary Authority of Singapore settles into your account — no China entity, no China bank account required.
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Chinese WeChat Pay user
Pays in RMB, inside the Mini Program, with the wallet they already use daily.
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WeChat cross-border remittance
WeChat moves the funds across the border through its official settlement rails.
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MAS-licensed payment processor
A Singapore-regulated processor receives, converts and reconciles the payment.
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You, settled in SGD
Funds land in your Singapore account in Singapore dollars.
Product price
SGD 100
Processing fee
2.3%
You receive
SGD 97.70
Illustrative only. Your actual settlement rate depends on your agreement with your payment processor. The current list of licensed processors is published on the MAS Financial Institutions Directory.
Recognised for this work
Judged by Tencent, and by our peers.
2026
Best Commercial Real Estate Solution Award 商业地产业最佳解决方案奖
Weixin Mini Program Developer Challenge
2025
Best Technology Implementation Award 最佳技术实践奖
Weixin Developer Challenge — Middle East
2019–2025
Multiple WeChat Developer Challenge awards
Singapore, Berlin, Japan and the Middle East
Every placement is listed on our Tencent partner profile.
FAQs
A WeChat Mini Program is a lightweight app that runs inside WeChat itself — no separate download or install. Users open it with a swipe or a search inside WeChat and get a full commerce, booking, or membership experience built to your brand.
WeChat is the primary app most consumers in China use every day, for messaging, payments, and discovery. A Mini Program puts your business inside that existing behaviour instead of asking customers to download a separate app.
Yes. Every Fooyo product is built to plug into your existing stack — CRM, POS, CMS, and messaging channels — rather than force a rip-and-replace.
Yes. Our Singapore HQ runs AI research and development, our Chengdu branch handles development, and our Tokyo office covers business partnerships — so our products are built for Southeast Asia and ready for China, including WeChat Mini Programs.
About 6 to 8 weeks end to end, based on our delivery experience. That covers account registration and verification, WeChat Pay setup with a payment processor, planning and home page design, development, testing and feedback, then training and launch.
A customer in China pays in RMB inside WeChat. WeChat handles the cross-border remittance to a payment processor licensed by the Monetary Authority of Singapore, which settles to your account in SGD. A typical processing fee is around 2.3%, so an SGD 100 order settles at roughly SGD 97.70 — your actual rate depends on your agreement with your processor.
Yes. Fooyo is a premium WeChat Mini Program development partner with Tencent, listed on the Weixin Mini Program Global Service Marketplace. We have been building Mini Programs in Singapore since 2017, for more than 100 merchant partners.
We start with a 30-minute demo to match your use case to the right product, then move to a scoped pilot, private-cloud deployment, and ongoing operation — we build and run the product with you.
Consultancies hand you a report and a prototype. Fooyo builds and runs the product with you — production-grade, in your cloud, with human-in-the-loop oversight — so it actually ships and keeps working.
Get Started
Ready to open your business inside WeChat?
Let's have a chat. Tell us where the work is getting stuck, and we'll show you what we'd build — no pitch deck.
