🇸🇬 Singapore – HQ
AI research, development & operations
Established 2014
About Fooyo
AI that earns its place in your business
We're the team that builds, ships and runs the AI products enterprises actually use — from Singapore to customers in eight countries. No lab experiments — software that does real work, every day.
2014
Founded
Singapore
Built and run here
12+ industries
Built for, worldwide
Why Fooyo
Most enterprise AI dies in a pilot. We exist to make it ship — and keep shipping, inside the messy reality of how businesses really run.
Models are impressive in a slide and useless in a workflow. We started Fooyo to close that gap — to build AI that lives inside real operations and earns its keep.
So we build inside the workflow, not beside it — wiring AI into the systems teams already use, with a human in the loop where it counts. If it doesn't save real hours for the people doing the work, it doesn't ship.
A Humble Start
It began in a school incubator, with a lean team and an ambition bigger than it.
Fooyo® started in 2014 in a start-up incubator at the National University of Singapore — a very lean team, set on creating digital products that elevate people’s lives and benefit the enterprises they work for.
It was founded by a small group. Shao, one of the co-founders, left a full-time job as a software developer at ViSenze — the Singapore visual-search company now part of Rezolve AI (Nasdaq: RZLV) — to build it. The company restructured in 2021, and he has led it since.
The name is 浮游 — “floating” in Chinese. It describes a state of simplicity and freedom, which is still the standard we hold our products to: simple and easy to use, for consumers and businesses alike.
Fun Fact
“Fuiyoh!”
Say 浮游 out loud around Singapore or Malaysia and you land somewhere else entirely. Fuiyoh! is what you say when something genuinely impresses you — the exact opposite of Haiyaa!, which is what you say when it really doesn’t.
Comedian Nigel Ng, better known as Uncle Roger, took both around the world. We’d like our software to earn the first reaction rather than the second.
Video: mrnigelng on YouTube
Our Journey
From a stubborn question to products in production.
More than a decade of doing the unglamorous work — sitting with operations, finance and marketing teams to learn where the time actually goes. From the little red dot to customers in eight countries.
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2014
Fooyo is founded in Singapore
A small team with one belief: applied AI should make it into production, not a slide deck.
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2017
Smart Tourism launches in Sentosa
Our first Smart Tourism deployment goes live in Sentosa, Singapore — a whole destination, not a pilot.
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2018
Into China, through Chongqing
We start exploring the China market through the China–Singapore (Chongqing) Connectivity Initiative, and build our AI crowd-analysis solution in Chongqing.
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2020
Fooyo Commerce® goes live
COVID-19 hits tourism hard, and Fooyo Commerce becomes the product that carries us through. Retail and F&B SMEs become our customers, and our friends.
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2024
AI Knowledge Base launches
The wave set off by ChatGPT and Anthropic makes enterprise knowledge tractable at last — so we ship it, with cited sources and review gates.
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2025–now
All in on agentic AI
We see what agentic AI can really do and go all in — starting with Kakis, our story agent, which shapes a narrative, plans it scene by scene and produces the video. Today one of Singapore’s most pioneering agentic AI companies, working across manufacturing, tourism, retail, logistics and maritime.
Recognised Along The Way
We don’t chase awards. They’re a useful second opinion.
2019
Hack Osaka — Bronze Award
Osaka, Japan
2023
Fukuoka Award
Fukuoka × Singapore Collaboration Event
2019
ASEAN–KOREA Startup Week
Top 40 ASEAN startups — Busan, Korea
12 years
Building applied AI before it was a category.
150+
Customers we've built for.
8 countries
Across Asia, the Middle East, Europe and the U.S.
4
AI products running in production today.
What We Hold To
Four principles behind everything we ship.
01
Ship products, not prototypes
If it can't survive daily use, it doesn't ship. We build for production from day one — real data, real users, real accountability.
02
Keep a human in the loop
Every automated decision has a review gate and a cited source. Speed never comes at the cost of trust.
03
Build for the region
Multilingual, multi-channel, and ready for China. We design for how Southeast Asian businesses really operate.
04
Earn the data we hold
Your own cloud or your own servers, role-based access, audit logs. Frontier models under enterprise terms, open models inside your network when data cannot leave it.
The Work Behind It
Craftsmanship isn’t a slogan here. It’s a habit we practise away from the keyboard too.
“Art is never finished, only abandoned.” We take that seriously — in leather, in packaging, in a mascot sketch, and in the software. And we do the unglamorous half in the open: mapping an industry on a wall, running workshops, sharing what we learn with the tourism, ICT and design communities.
The People
Operators and engineers who've shipped the hard parts.
AI research, development and operations out of the Singapore HQ — with backgrounds across enterprise software, retail and travel.
“We didn't set out to build an AI lab. We set out to make AI actually useful — in the operations, not the slide deck. That's still the only thing we care about.”
Shaohuan Li (Shao)
Co-founder, CEO
Where We Are
One team, in Singapore.
Built and run from Singapore, for customers in eight countries: the United States, China, Germany, Japan, Indonesia, the United Arab Emirates, Singapore and Malaysia.
Where we deliver
Southeast Asia, China and Japan
Eight countries since 2014
Get in touch
WhatsApp us
The Singapore team works out of a coworking space on Orchard Road — good coffee, a well-stocked pantry, and neighbours from a dozen other companies to bump into.
Official sites
Every website Fooyo runs, in one place.
Our products live on their own domains, which makes a fair question of which ones are really ours. These are all of them. We will never ask you to sign in, pay an invoice or send documents anywhere else — we will never message you first asking for payment; if a site or an account claims to be Fooyo and is not on this list, please tell us.
Websites
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fooyo.sg
This site — the company, its products and its case studies.
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fooyo.ai
AI Knowledge Base: enterprise search and cited answers over your own documents.
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fooyo.shop
Fooyo Commerce: the omnichannel storefront and order platform.
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kakis.ai
Kakis, our marketing AI — a brief in, a branded short-form video out.
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cms.fooyo.app
Fooyo CMS, where customers sign in to run their deployment.
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fooyotravel.com
Our China branch, serving the mainland market.
Social accounts
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LinkedIn
Company updates, hiring and the occasional build note.
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Medium
Our blog: what we learn shipping AI into production.
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Facebook
Product news for the Singapore audience.
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Instagram
The team, the work and the odd office moment.
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X
Short announcements and launches.
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WeChat
Our Official Account. Open the article and tap the account name at the top to follow, or search Fooyo inside WeChat.
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Xiaohongshu
Our profile, @Fooyo. Opens in the app, or search Fooyo inside Xiaohongshu.
Get Started
Ready to deploy AI that actually ships?
Let's have a chat. Tell us where the work is getting stuck, and we'll show you what we'd build — no pitch deck.