Let's work together to build excellent products.

Established in 2014, Fooyo is a Singapore based digital product company. We work with our clients to create digital products from 0 to 1, as well as build our own SaaS products with focuses on the tourism, retail and hospitality sectors.

The Story

Inspired by BaseCamp's story which transformed from a legendary consulting firm "37Signals" into a successful SaaS product company, Fooyo creates an Asian model that turns our skills into a sustainable business, and then persistently work towards a scalable venture.


Zero to One

“What important truth do very few people agree with you on?”
-- Peter Thiel


The Company Trajectory

From a 4-member team into a trustworthy consulting firm, then a scalable startup.

The Road Not Taken

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

--"The Road Not Taken" by Robert Frost.

A Humble Beginning

Fooyo was born in Nov 2014. Incubated under a school facility in the National University of Singapore, cofounded by 4 schoolmates from NUS.

Strengthen the skills

Fooyo became cash-positive 3 months after establishment by working on software consulting projects for customers. Over the years, Fooyo has successfully helped our clients digitalise, whether it's MNCs, LLPs, SMEs, or individual entrepreneurs.

Build a strong team

Talent is the key. Fooyo focuses on building a team that's responsible and result-driven. We hope that our staffs and alumni will take the essence of Fooyo's culture to become someone who delivers.

Scale the products

As a Singapore company, we understand from day one that our solutions has to be globally competitive. After validating the project in Singapore, we quickly scale our smart destination solutions to bigger markets such as Chongqing China, Osaka Japan and Seoul Korea. We are trying to scale our solutions to a wider markets in ASEAN and the world.

Share with the communities

We work closely with our partners in the tech, design and travel communities. We openly share knowledge and experiences and give useful insights to the communities
Fooyo (浮游) means "floating" in Chinese. It's a state of simplicity and freedom.
We aim to create simple and easy-to-use digital products for consumers and businesses.

Stay Lean, Stay Simple


Fooyo in the News