About - Fooyo

Fooyo® (浮游) means "floating" in Chinese. It's a state of simplicity and freedom.

We aim to create simple and easy-to-use digital products for consumers and businesses.

A humble start

Fooyo® started in a school incubator in National University of Singapore in 2014. Shao, the founder quitted his full-time job as a Software Developer at an AI Image processing company and lead a team of smart creatives today.

We are problem solvers

“Ikigai” means what you love, are good at, can be paid for and the world needs.

We value craftmenship

“Art is never finished, only abandoned.” – Leonardo da Vinci

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The highest goodness is like water, water is good for all things without fighting.
上善若水，水善利万物而不争。
上善は水のごとし、水はよく万物を利して争わず。

Lao Zi(老子)

Fun Fact: "Fuiyoh!" also means "wow" in Malaysian slangs, a way to express astonishment, opposite of “Haiyaa!”. You use Haiyaa when you are disappointed. You use “Fuiyoh!” when you are impressed. More explanations can be found in Uncle Roger's videos.

Scalability and Sustainability

Fooyo® believes that businesses need to be scalable and sustainable. Started from Singapore, we progressively assess the markets in different countries/regions and scale globally. We think long term, grow sustainably.

Share with the community

We openly share our knowledge to the communities, whether it’s in the tourism sector, ICT sector, or among design/entrepreneur communities.

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The Road Less Traveled

Two Roads Diverged in a Wood, and I- I took the one less traveled by, And that has made all the difference.

Candice Kumai

Fooyo® (浮游) means "floating" in Chinese. It's a state of simplicity and freedom.

We aim to create simple and easy-to-use digital products for consumers and businesses.

A humble start

We are problem solvers

We value craftmenship

Zero to One

Rework

Fun Fact: "Fuiyoh!" also means "wow" in Malaysian slangs, a way to express astonishment, opposite of “Haiyaa!”. You use Haiyaa when you are disappointed. You use “Fuiyoh!” when you are impressed. More explanations can be found in Uncle Roger's videos.

Scalability and Sustainability

Share with the community

The Road Less Traveled

Digitise and grow your businesses

with Fooyo®