Let's work together to build excellent products.

Established in 2014, Fooyo is a Singapore based digital product company. We work with our clients to create digital products from 0 to 1, as well as build our own SaaS products with focuses on the tourism, retail and hospitality sectors.

The Story

Inspired by BaseCamp's story which transformed from a legendary consulting firm "37Signals" into a successful SaaS product company, Fooyo creates an Asian model that turns our skills into a sustainable business, and then persistently work towards a scalable venture.

Inspirations

Zero to One

“What important truth do very few people agree with you on?”
-- Peter Thiel

Rework

The Company Trajectory

From a 4-member team into a trustworthy consulting firm, then a scalable startup.

The Road Not Taken

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

--"The Road Not Taken" by Robert Frost.

A Humble Beginning

Fooyo was born in Nov 2014. Incubated under a school facility in the National University of Singapore, cofounded by 4 schoolmates from NUS.
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Strengthen the skills

Fooyo became cash-positive 3 months after establishment by working on software consulting projects for customers. Over the years, Fooyo has successfully helped our clients digitalise, whether it's MNCs, LLPs, SMEs, or individual entrepreneurs.

Build a strong team

Talent is the key. Fooyo focuses on building a team that's responsible and result-driven. We hope that our staffs and alumni will take the essence of Fooyo's culture to become someone who delivers.

Scale the products

As a Singapore company, we understand from day one that our solutions has to be globally competitive. After validating the project in Singapore, we quickly scale our smart destination solutions to bigger markets such as Chongqing China, Osaka Japan and Seoul Korea. We are trying to scale our solutions to a wider markets in ASEAN and the world.
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Minister Josephine Teo and IMDA CEO, Mr. Tan Kiat How visiting the booth in Singapore Pavilion at the second Smart China Expo.
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Share with the communities

We work closely with our partners in the tech, design and travel communities. We openly share knowledge and experiences and give useful insights to the communities
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Fooyo (浮游) means "floating" in Chinese. It's a state of simplicity and freedom.
We aim to create simple and easy-to-use digital products for consumers and businesses.

Stay Lean, Stay Simple

化繁为简，因智而乐

Fooyo in the News

Philippines “MICEOnline 2020” – Future-ready MICE Industry

Fooyo November 12, 2020

Singapore “Channel 8”: 比应用程序省容量 小程序能否在本地崭露头角？

Fooyo October 11, 2020

U.S. “CNBC”: Singapore hopes artificial intelligence will help boost its tourism industry

Fooyo September 24, 2020

Singapore “The Straits Times”: Singapore, Chongqing firms ink 17 technology deals

Fooyo September 15, 2020

China “People”: 新加坡智能化技术在重庆开花结果

Fooyo September 14, 2020

Singapore “Fooyo”: Wechat Mini Program Honorary Lecturer Award

Fooyo March 3, 2020