Experience Singapore in the POST-COVID world 玩转新加坡

Experience Singapore

WeChat

Partner

TTG Asia
Location Deployed

Singapore
Year

2020
Platforms

WeChat Mini Program
Data Sources

Tourism Information Hub by Singapore Tourism Board

Experience Singapore 玩转新加坡 WeChat Mini Program

Experience Singapore(玩转新加坡) is a WeChat-based Mini Program helping Chinese FIT(Free Independent Tourists) and MICE(Meetings, Incentives, Conferences and Exhibitions) tourists discover authentic local experiences and deals before and after arriving in Singapore.

Image credit: Singapore Tourism Board

The Challenge

Chinese tourists have unique demand for digital engagements. They are tech-savvy and used to digital tools such as e-payments and e-vouchers. WeChat is the super-application they use for both social and business engagements.

1.1 Billion

WeChat active monthly users

New Behaviors

Downloading a new mobile application is no longer viable for Chinese tourists. They prefer to access services directly via WeChat Mini Programs(Mini Programs are mobile apps within the WeChat ecosystem which does not require users to download a new mobile app).

Smart Destination

Experience Singapore is an example of Fooyo's Smart Destination solution for tourist destinations. It is a master mini-program which connect visitors with merchants using various smart mini-programs which provide dedicated digital services.

Image credit: Singapore Tourism Board

The Solution

Experience Singapore is a beautifully designed aggregated destination mini-program for Chinese tourists to discover local travel contents in Singapore before trip and after arrival.