WeChat Mini Program Solution

Integrate Mini Programs, WeChat Pay, and WeChat Official Accounts to expand your business on WeChat. Start selling today and unlock its full potential.

WeChat Mini Program
Mini Program

What is WeChat Mini Program?

WeChat Mini Programs are lightweight web applications created within the popular Chinese social media app, WeChat. They offer a seamless user experience and eliminate the need for separate downloads or installations. These standalone apps can be customized to align with a brand’s identity, providing bespoke and on-brand experiences within WeChat.

How Exactly Do Mini Programs Work?

WeChat Mini Programs offer a unique blend of accessibility and functionality, all within the WeChat ecosystem. Users can quickly access these Mini Programs through various ways within WeChat – from a ‘swipe down’ gesture that reveals recently used Mini Programs to the ‘Discover’ tab where they can browse and find new ones. The process is designed to be intuitive; with a few taps or swipes, users have a world of services at their fingertips, from online shopping and bookings to interactive games, without separate app downloads.

Users can also make secure payments with WeChat Pay, share Mini Programs with friends in chat, or tap into location-based services for personalised recommendations. These programs also adapt to user interactions, offering personalised content and smart reminders based on past behaviour. Businesses can utilise these features to create targeted promotions, loyalty programs, and interactive customer service, fostering a dynamic and engaging user environment.

Why Create WeChat Mini Program with Fooyo?

1st Prize

in the Destination Sector
WeChat Developer Challenge
Singapore 2019

1st Prize

in the Shopping Mall Sector
WeChat Developer Challenge
Berlin 2019

Hack Osaka Startup Awards

Hack Osaka Startup Awards

Global Bronze Prize

Hack Osaka
WeChat Mini Program Developer Challenge

WeChat Developer Challenge

#1 In the Attraction Sector
Global 4th place

WeChat Developer Challenge
ASEAN-KOREA Startup Week

ASEAN-KOREA Startup Week

Top 40 ASEAN startups
Only three SG companies awarded

ASEAN-KOREA: Innovative Start-Up
Disrupt Berlin WDC

Disrupt Berlin WDC

#1 In the Shopping Mall sector
Global 4th place

Disrupt Berlin

WeChat Mini Program Expert

One of the only 3 service providers outside China
certified by Tencent Academy and Tencent CEO


Amazon Web Services (AWS)

AWS Certified Solutions Architect - Professional
AWS Certified DevOps Engineer - Professional

Own Clients

As an award-winning smart solution company specializing in WeChat mini program development, we are proud to have served a diverse range of esteemed clients.

WeChat Mini Program Clients

Why WeChat Mini Program?

Uses of WeChat Mini Program


WeChat Mini Program for E-Commerce


WeChat Mini Programs simplify the purchasing journey for e-commerce, allowing users to seamlessly browse and buy products within WeChat.

WeChat Mini Program for Travel


WeChat Mini Programs serve as all-in-one travel assistants by providing travellers with tools for booking, itinerary management, and real-time updates.

Mini Program for Education


WeChat Mini Programs are digital hubs that facilitate academic activities by offering platforms for course registration, material access, and direct communication.

Mini Program for F&B


WeChat Mini Programs offer F&B businesses innovative ways to engage with customers, from table booking to on-demand menu access and in-app ordering.

Highlights of WeChat Mini Program Features

Loyalty System & Member Benefit

Loyalty System & Member Benefit

WeChat Mini Program Membership allows businesses to provide personalized experiences to their members. It can offer customized recommendations, tailored promotions, and personalized notifications based on user preferences and behavior.

Invite Friends & Product Sharing

Invite Friends & Product Sharing

WeChat Mini Program Friends and Product Sharing feature provides businesses with an organic and cost-effective way to increase brand exposure, drive user engagement, and benefit from the power of social recommendations. It also enhances the user experience by enabling seamless sharing and easy access to shared Mini Programs.

Voucher System for Mini Program

Voucher System

WeChat Mini Program voucher system benefits businesses by driving sales, increasing customer acquisition and retention, facilitating targeted marketing, and providing valuable data insights. It also offers users opportunities for discounts, incentives, and engaging experiences, enhancing their overall Mini Program experience.

Payment Integration

Payment Integration

WeChat Mini Program allows other payment methods integration such as DBS PayNow, OCBC Pay Anyone, WeChat Pay, etc.

Set up a WeChat Mini Program with us in 4 easy steps!

Company Information

Company information (ACRA, Logo, Shop Name, etc)

Register for WeChat Mini Program


Develop your Mini Program


Start Selling Using your Mini Program

Ready to sell!

Case Studies

WeChat Mini Program Case Studies

FAQs about WeChat Mini Programs

WeChat Mini Program is a lightweight application within the WeChat ecosystem. It is a small, independent program that operates within the WeChat app itself, eliminating the need for users to download and install separate apps from app stores. WeChat Mini Programs provide a seamless and convenient user experience, as users can access various services and functionalities without leaving the WeChat platform.

WeChat is essential tool for the Chinese to access information in their daily lives, not just those staying in China, but a large percentage of Chinese staying overseas as well. The WeChat mini program is an important tool due to its accessibility, simplicity, and integration with WeChat’s extensive user base. It has revolutionized the way businesses and developers offer services and engage with users, enabling them to reach a vast audience without the barriers of traditional app development and distribution.

The WeChat Mini Program offers a wide array of functionalities beyond the ones users are familiar with. It includes online shops, an in-app payment-enabled search engine for bicycle rentals, a navigator for locating e-car charging stations, and food delivery services.

WeChat mini programs are mini web application within WeChat. You can simply scan a special WeChat QR code or long-press the QR code using WeChat to activate them without downloading a new app. 

WeChat Official Account is a content-sharing platform similar to social media accounts, while WeChat Mini Program is a lightweight application offering interactive and personalized services directly within the WeChat app. Both features have distinct use cases and cater to different aspects of engaging with WeChat’s vast user base.

Measuring Success with WeChat Mini Program Analytics

WeChat Mini Programs come equipped with robust analytics and reporting features that empower businesses to track and analyze performance metrics effectively. By leveraging these tools, companies can gain insights into user behaviour, measure the return on investment (ROI), and fine-tune their marketing strategies.

Businesses can monitor various data points, including user demographics, engagement rates, and conversion metrics. This data helps understand which features resonate with users and where there may be room for improvement. Additionally, tracking the customer journey within the Mini Program allows for a clearer assessment of the sales funnel and customer retention strategies.

The integrated reporting system also enables businesses to see the direct impact of specific campaigns or updates in real time. With this level of detail, businesses can allocate resources more efficiently, ensuring that every decision is data-driven and geared towards maximizing the ROI of their WeChat Mini Program investments.

Grow your businesses on WeChat
with Fooyo®